create a variableprotected string sValue;
<OBJECT id="R" style="WIDTH: 510px; HEIGHT: 412px" align="absMiddle" border="0" classid="clsid:CFCDAA03-8BE4-11CF-B84B-0020AFBBCCFA"
VIEWASTEXT>
<PARAM NAME="_ExtentX" VALUE="13494">
<PARAM NAME="_ExtentY" VALUE="10901"><PARAM NAME="SRC" VALUE="<%=sValue%>">
</OBJECT>
ortry<OBJECT id="R" style="WIDTH: 510px; HEIGHT: 412px" align="absMiddle" border="0" classid="clsid:CFCDAA03-8BE4-11CF-B84B-0020AFBBCCFA"
VIEWASTEXT>
<PARAM NAME="_ExtentX" VALUE="13494">
<PARAM NAME="_ExtentY" VALUE="10901"><PARAM NAME="SRC" VALUE="" id="myparam" runat="server"/>
</OBJECT>in your codeprotected HtmlGenericControl myparam;
...
myparam.Attributes["VALUE"] = "abc";