摘要
最近几年,客户关系管理的概念已经渗透到了各个领域,各个角落。实施客户关系管理的好处就是可以提高客户满意度、维持较高的客户保留,对客户收益和潜在收益产生积极的影响,这些利益对企业来说都有很大的诱惑力。然而,明确了解这些利益证明是需要面对极大的挑战的。许多企业实施了CRM系统的企业发现他们并没有达到预料的结果,还有更多企业的CRM彻底的失败了。
虽然CRM的发展道路还是曲折的,但还是比较广泛的应用于中小型企业,而且无论从技术,还是从市场方面看,CRM还是有很大发展空间。对于CRM系统的开发技术层出不穷,旧的思想和技术已经不能满足人们对开发效率、性能和安全性的要求。为此,本论文介绍了一套基于Struts2.0框架、Spring框架和Hibernate框架的解决方案。这三大框架都是开源的,是许多工程师在许多年的开发经验中总结出来的解决方案。将它们集成于MyEclipse上开发,能很高效的开发出高性能、高全性系统。本文模拟一培训公司对学员、就业及课程的关系管理,使用该解决方案,并使用另两个开源软件MySQL数据库和TOMCAT服务器开发出该公司的CRM系统。关键词
客户关系管理 Struts2.0 Spring Hibernate CRM 框架
最近几年,客户关系管理的概念已经渗透到了各个领域,各个角落。实施客户关系管理的好处就是可以提高客户满意度、维持较高的客户保留,对客户收益和潜在收益产生积极的影响,这些利益对企业来说都有很大的诱惑力。然而,明确了解这些利益证明是需要面对极大的挑战的。许多企业实施了CRM系统的企业发现他们并没有达到预料的结果,还有更多企业的CRM彻底的失败了。
虽然CRM的发展道路还是曲折的,但还是比较广泛的应用于中小型企业,而且无论从技术,还是从市场方面看,CRM还是有很大发展空间。对于CRM系统的开发技术层出不穷,旧的思想和技术已经不能满足人们对开发效率、性能和安全性的要求。为此,本论文介绍了一套基于Struts2.0框架、Spring框架和Hibernate框架的解决方案。这三大框架都是开源的,是许多工程师在许多年的开发经验中总结出来的解决方案。将它们集成于MyEclipse上开发,能很高效的开发出高性能、高全性系统。本文模拟一培训公司对学员、就业及课程的关系管理,使用该解决方案,并使用另两个开源软件MySQL数据库和TOMCAT服务器开发出该公司的CRM系统。关键词
客户关系管理 Struts2.0 Spring Hibernate CRM 框架
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In recent years, the concept of customer relationship management has penetrated into various fields, from all corners. Customer relationship management implementation of the benefits is that we can improve customer satisfaction, maintain high retention of customers on the benefits and potential customers have a positive impact on earnings, these benefits of the enterprises have a lot of temptation. However, a clear understanding of these benefits are required to prove the face of great challenges. A lot of enterprise CRM system for businesses found that they did not achieve the expected results, have more complete CRM business failed.
While CRM or tortuous path of development, but still widely used in small and medium-sized enterprises, but also in terms of technology, or watch from the et, CRM is a great space for development. CRM system for the development of techniques and styles, the old idea and technology can no longer meet the people on the development of efficiency, performance and security requirements. To this end, the introduction of this thesis Struts2.0 based on the framework of a set of, Spring Framework and Hibernate framework solution. These three frameworks are open source, many engineers are in the many years of development experience summed up solutions. Will be integrated into MyEclipse on their development, can develop very efficient high-performance, high system-wide. In this paper, a training company Analog students, employment and relationship management programs, the use of the solution, and use the other two open-source software TOMCAT server MySQL database and developed the company's CRM system.
Key words
Customer relationship management framework Struts2.0 Spring Hibernate CRM